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The Importance of Email Marketing

04-Jun-2014

Low Cost

Sending out a promotional email is extremely low cost, especially when you consider how great the reach is.

Segmentation and Targeting

Rather than randomly sending emails out to thousands of recipients, you can target only those customers or potential customers who are most likely to use you. For example, only those who live in a particular area or those who have signed up as interested in your business or industry. The better the targeting - the greater the conversions. 

Track Results

Knowing what actions email recipients are taking is easily trackable, allowing you to monitor delivery, click through and conversion rates. You can use this information to increase future success rates. Outlook can’t do this, but our email marketing service does just the job.

Easy to Create

A promotional marketing email can be very simple to produce, without the need for a great deal of graphics. As long as it’s written well and with a strong call to action included in the text, you don’t need to focus on the visual elements of an email.

Find out More

To find out more about how you can integrate your email marketing with your customer database (CRM) and your website and blog just ask to speak to one of the team at Siteglide; we'll have you up and running in no time.

Luke Wakefield

Luke Wakefield

Luke has a passion for technology that makes website management easier for small businesses and offers a rich experience for website visitors. With his Automotive Engineering background he has created a slick process for customising a website to a clients requirements and giving them the support to help their business grow online.

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