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Google rolls out new local update in US


US businesses are reporting mixed messages after Google's latest algorithm update. Officials at Google HQ say the update doesn't have an internal name (unlike Panda, Penguin, Hummingbird etc.) but one leading SEO company has dubbed it 'Pigeon' which we think may well stick. Who knows, Google may even adopt the name themselves - not that they've ever been short of imaginative names for SEO updates!

At present it would seem there is no plan to roll this out beyond the US but here at Siteglide we suspect it's only a matter of time before we see this in Europe, and Australia as well as much of the rest of the world.

Google are not really telling us much about the update itself other than it's specifically focussed on localised search results. It is thought that the search giant's intention behind the update is to rely far more on the actual website content, reputation and social profile; if correct, this would raise questions over whether back-links may now be even more relevant. Many SEOs (search engine optimisers) have shied away from back-linking over recent months in fear that Google will see this as webspam (a practice contrary to the company's guidelines and terms of service). However, in order for a website/ domain to acquire a decent authority score it requires back-links; the great SEO Catch-22. We believe that good back-links do exist and that not all back-linking is bad for SEO, which is why our SEO partners at Wysi include a modest amount of natural back-linking in their SEO strategies.

Readers of this post may find our 5-STEP SEO GUIDE for 2014 of interest: we have compiled this with business owners (especially SMEs) in mind. It covers the foundation stones of effective online marketing and how to make your website work for you.

Robert Wakefield

Robert Wakefield

Robert Wakefield founded Siteglide in 2012 after having worked in the web design, SEO and IT sector since the mid-90's. Robert's main interests include website usability, visitor experience, SEO and website marketing in general.

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