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Why Every Small Business Needs a CMS and CRM in 2014


The content management system (CMS) is the best tool currently available to design, build, and maintain a modern website. The customer relations management (CRM) system provides a bridge between the CMS and marketing to make integrated customer management possible. The two combined are capable of completely transforming a small business from one that is just getting by to one that is growing and expanding on a regular basis.

If your small business is not utilising a CMS and CRM, it is not keeping up with the competition. Moreover, if it does not keep up, you will be left behind. Here are three reasons to seriously consider changing the way you do business:

1. Fresh Content

The search algorithms used by Google and other search engines have changed dramatically over the last few years. Now more than ever, search engines are placing a heavy emphasis on website content. What's more, they are looking for content that is fresh and relevant. This requires constant website updates if high search engine rankings are to be maintained.

A good CMS makes it possible to continually provide fresh content without needing an advanced degree in web development and programming. If you can use a word processor, you can upload fresh content to your website as quickly as you can produce it. It is as easy as typing a paper document and posting it to a bulletin board.

2. Ease of Use

Ease-of-use is the next reason for adopting a CMS and CRM platform. Today's platforms have been designed with the understanding that business owners do not have time to become web development experts. They need tools that are straightforward, easy to learn, and easy to teach to their employees. With a well constructed CMS and CRM, you will find it very easy to complete nearly every online task, including website editing, online marketing, and e-mail campaigns.

3. Financial Cost

Last but not least is the financial cost of modernisation. Where small businesses used to avoid hiring expensive web development firms that could cost thousands of pounds just to build a site, the content management system of the 21st century is very cost-effective. You no longer have to spend a fortune for quality website development and customer management tools.

A cost-effective CMS and CRM platform makes it possible for the online portion of your business to become a natural, integrated part of your daily operations. It no longer has to be the stand-alone entity that your company keeps at arm's length. Furthermore, when the online portion of your business becomes an integrated part of your daily operations, you are poised for future growth and expansion that you could never have dreamed of.

Every small business needs a CMS and CRM in 2014 in order to take full advantage of the modern marketplace. A good platform is easy to use, cost-effective, and perfectly suited to the fresh content search engines are looking for. If you would like to know more, take a look at our Small Business Marketing Guide 2014. You will find it contains plenty of information that will help you better understand content management and online marketing.

Luke Wakefield

Luke Wakefield

Luke has a passion for technology that makes website management easier for small businesses and offers a rich experience for website visitors. With his Automotive Engineering background he has created a slick process for customising a website to a clients requirements and giving them the support to help their business grow online.

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